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Collaborative Advantage: How can collaboration beat competition as a strategy for success? With Paul Skinner
16/05/2018 | 19:00 - 22:30
When: From 19:30 till 22:30 (doors open at 19:00)
Where: Maison ND du Chant d’Oiseau, 3A, Avenue des Franciscains à 1150 Woluwé-Saint-Pierre.
Participation to costs & registration
See also the full day seminar with Paul on May 17th.
How can we find purpose at work? How can we lead with purpose? How can we enable our customers to find purpose in what we offer? And could ‘Competitive Advantage’, the dominant idea in business strategy, be actively holding us back from achieving these things?
Strategic consultant and social entrepreneur Paul Skinner demonstrates in his forthcoming book how you can use the alternative model of Collaborative Advantage to drive a greater level of success that is better for you, better for your customers, and better for society.
Paul will give a first-hand account of what he has learned in writing the book. He will explain how you can Create Collaborative Advantage to restore human purpose to organisational strategy and re-awaken our innate capacity for cooperation as the best means of fulfilling that purpose. The talk will include techniques to:
- Mobilise staff, customers, partners and stakeholders around a common purpose that gets everyone you need firmly on your side.
- Nurture improved innovation; reach more customers or beneficiaries; build greater loyalty; generate greater income; and forge more ambitious partnerships.
- De-couple your potential for growth from the level of human and financial resource your organisation controls.
The insights he has developed in writing the book will help you to radically accelerate the growth of your business or the impact of your non-profit, by bringing the fuller, value-creating potential of the outside world inside your organisation.
Praise for Collaborative Advantage, Paul’s new book:
‘A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem rather than as a sharp-elbowed race to the bottom.’
Vice-Chairman of Ogilvy Group
‘A refreshing and optimistic take on the opportunities Collaborative Advantage can open up for business. Paul Skinner speaks from experience….and it shows.’ Paul George Senior Partner and Head of International Development, PwC ‘This is a profound provocation as to the imperative of a collaborative mindset in an ever more volatile world. Paul has defined a model, and brought it to life with a wide variety of helpful examples, making it applicable to almost any challenge a business or brand might face.’
Chief Marketing Officer, Direct Line Group
Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success, which will be published by Little, Brown Book Group in June 2018. He is the founder of the Agency of the Future, which helps clients and partners create Collaborative Advantage to drive organisational success, create economic value and improve peoples’ lives.